Role
Project Manager | Lead UX/UI Designer
Client
Deloitte (Projects developed during tenure)
Duration
3 months
Category
Digital Solutions
PROJECT OUTLINE
Singapore’s hospitality sector needed comprehensive guidance to navigate the complex landscape of sustainability requirements and best practices. A leading industry association recognised that hotels of all sizes required practical, actionable resources to implement meaningful sustainability initiatives, but existing materials were fragmented, difficult to access, and not tailored to Singapore’s unique regulatory and market environment.
The Challenge:
- Information Fragmentation: Sustainability guidelines scattered across multiple sources and agencies
- Implementation Complexity: Hotels struggling to translate high-level targets into actionable practices
- Resource Accessibility: Lack of centralized, user-friendly guidance for diverse hotel operations
- Best Practice Sharing: Limited visibility into successful sustainability implementations across the industry
Business Impact
- Inconsistent sustainability adoption across hotel properties
- Missed opportunities for environmental impact reduction
- Inefficient resource allocation due to unclear guidance
- Limited progress toward national sustainability targets
The Solution
We developed a comprehensive digital playbook that transformed complex sustainability information into an accessible, actionmable resource for the entire hotel industry.
Core Innovation
- Strategic Information Architecture: Organized complex sustainability data into intuitive, user-friendly navigation structure
- Multi-Source Integration: Synthesized guidance from government agencies, industry experts, and hotel case studies
- Stakeholder Engagement: Conducted interviews with government agencies to align content with national targets
- Case Study Curation: Organized and presented real hotel sustainability implementations as practical examples
- User-Centered Design: Created digital experience tailored to diverse hotel operations and management levels
Design Principles
- Accessibility First: Ensured information was easily discoverable and digestible for all user types
- Actionable Content: Transformed abstract sustainability targets into concrete implementation steps
- Scalable Framework: Designed information structure adaptable to different hotel sizes and types
- Industry Relevance: Prioritized practical solutions based on actual hotel operations and constraints
The Outcome
The digital sustainability playbook successfully transformed fragmented industry guidance into a cohesive, actionable resource that became the go-to reference for hotel sustainability implementation across Singapore. Hotels gained immediate access to government-aligned sustainability targets, practical implementation strategies, and peer success stories through an intuitive digital platform that simplified complex environmental guidelines. The strategic information architecture enabled users to quickly locate relevant guidance for their specific operational contexts, while the curated case studies provided concrete examples of successful sustainability initiatives that hotels could adapt and implement.
The playbook’s impact extended beyond individual hotel operations to influence industry-wide sustainability practices and progress toward national environmental targets.
The project established PurpleLily Design as a trusted partner for complex stakeholder engagement and information architecture challenges, demonstrating our ability to synthesize diverse inputs into coherent, user-centered digital solutions that drive meaningful behavioral change across entire industries.
