Role
Learning Designer & Digital Innovation Lead
Organisation
Deloitte (Projects developed during tenure)
Duration of Project
3 months
Category
Gamified Learning
PROJECT OVERVIEW
Traditional corporate accounting training suffered from low engagement rates and poor knowledge retention among adult learners. Complex theoretical concepts remained abstract and disconnected from practical business applications, creating a barrier to effective professional development.
The Challenge:
- Low Engagement: Adult learners finding accounting theory dry and uninspiring
- Poor Retention: Complex financial concepts failing to stick without practical application
- Abstract Learning: Difficulty connecting theoretical knowledge to real-world business scenarios
- Passive Learning: One-way information delivery limiting active participation
- Professional Relevance: Lack of immediate applicability to workplace situations
The Solution
We design and developed an innovative gamified learning experience that transformed abstract accounting concepts into an engaging, competitive team-based game.
Core Innovation
- Interactive Game Board: Teams roll digital dice to advance through financial scenarios
- Knowledge Challenges: Scenario-based questions testing key accounting concepts
- Investment Decisions: Teams evaluate company financials before making purchase decisions
- Real-World Application: Practical financial ratio analysis and company valuation
- Collaborative Competition: Team-based gameplay fostering peer learning
Design Principles
- Immediate Feedback: Real-time reinforcement of correct understanding
- Progressive Difficulty: Adaptive challenges maintaining optimal engagement
- Social Learning: Collaborative problem-solving and knowledge sharing
- Practical Context: Real business scenarios making theory relevant
- Achievement Recognition: Success in game translating to learning accomplishment
The Outcomes
The gamified learning experience achieved complete engagement transformation with 100% active participation from all team members. Participants went from viewing training as a mandatory obligation to requesting extended sessions and additional game-based learning opportunities. The interactive format generated exceptional feedback, with one participant noting it was “the most engaging accounting training ever attended.” This engagement breakthrough translated directly into superior learning effectiveness, with participants demonstrating significant improvements in understanding accounting fundamentals and financial ratios, while the gamified elements created memorable learning anchors that enhanced long-term retention.
