Role
Project Manager | Lead UX/UI Designer
Duration
3 months
Category
Digital Solutions
PROJECT OUTLINE
Turning Complexity into Clarity for Singapore’s Hotel Industry
The hospitality sector faced a familiar challenge: sustainability guidance was abundant but fragmented, technical, and misaligned with real-world hotel operations. A leading industry association engaged us to solve this — not just by designing a digital experience, but by creating a unified, user-centered platform from the ground up.
Acting as UX/UI designer, developer, project manager, and information architect, we built a digital sustainability playbook that transformed scattered regulations and abstract targets into an intuitive, actionable resource tailored to Singapore’s hotel landscape.
By integrating government frameworks, expert guidance, and real hotel case studies, we delivered a scalable platform that made sustainability accessible for hotels of all sizes. Our strategic information architecture allowed users to quickly find relevant content, while curated examples inspired immediate implementation.
The result: a trusted industry tool that simplified sustainability adoption, empowered behavioral change, and supported progress toward national environmental goals — positioning PurpleLily as a go-to partner for high-impact, stakeholder-driven digital solutions.
implementation.
